TOKO
Sushi delivery in Armenia
ADS
Branding
TOKO is a sushi production and delivery service in Armenia.
They turned to us for help in creating a style that is unique and distinctive from other delivery services.
They turned to us for help in creating a style that is unique and distinctive from other delivery services.
About the project
Project goal: to create an unusual, memorable corporate identity for a new project. To inform customers about the new service in the country and their capabilities, lead to an order for delivery services.
Work stages
Briefing
Together with the marketing specialist, we drew up the technical specifications for the logo and determined the development timeline
Strategy
Strategized around deadlines, made the process transparent and predictable
Logo development
We outlined a general direction on colors and made several design options
Advertising launch
Approved one final logo design and launched the ads. Then we continued working on advertising creatives
How we worked?
- Researched the audience
- Conducted a briefing
- Collected terms of reference
- Suggested logo options
- Developed the design
Branding
Brand colors
Main font
#E90507
Illustrations
We have created thematic illustrations with encrypted historical events and sights of Armenia for use on letterhead products, in promotional layouts and as insert cards
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Logo variations
The logo consists of a font with ethnic Japanese lettering and a descriptor that reads "Sushi was invented by Armenians" - a humorous cultural reference
We've launched an ad
$0.28
$8
$5
Click price
Purchase price
Cart price
Customer review
Project manager's comment
We are a small Japanese restaurant in Yerevan. At first we received great quality branding, then we launched advertising on social media. I'm very satisfied with the results.
Thank you!
Thank you!
My team showed great professionalism and responsibility at all stages of the project. They listened carefully to my requirements and offered their ideas!
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